Timothy Smith Network
Identity Design and Branding Campaign
The Timothy Smith Network is a computer literacy non profit that partnerships with various community organizations that provides comprehensive technology education services to residents of the Roxbury and Dorchester neighborhoods of greater Boston, Massachusetts.
The concept of the identity and campaign was designed around encouraging youth and adults in Roxbury/Dorchester— neighborhoods that are predominantly of African American, Caribbean and Latino communities—to get digitally equipped and job ready.
The concept of the identity and campaign was designed around encouraging youth and adults in Roxbury/Dorchester— neighborhoods that are predominantly of African American, Caribbean and Latino communities—to get digitally equipped and job ready.
The campaign identity employes bold headlines—written in a commanding urban slang—juxtaposed with digital inspired patterns to convey the energy of an empowerment movement. The campaign headlines refer to a courses or programs the TSN offers.
