Bring Your Own Bag/Bottle
Public Service Campaign
B.Y.O.B. is a public service campaign developed for Greenrock, a nonprofit aimed at reducing landfill/pollution caused by plastics bottles & bags in Bermuda.
The B.Y.O.B. campaign's goal was to educate & encourage Bermudians to adopt a lifestyle of environmental conservation & sustainability by using reusable water bottles & shopping bags. Along with the print ads, a product line of branded reusable bags/bottles was designed. Product sales would generate funding for the nonprofit and encouraged sustainability via consumerism.