Volvo C30
Print Campaign
To debut Volvo’s launch of the C30 sports coupe to the North American market, a print campaign was developed to bring a new generation of young urbanites into Volvo brand fold.
The idea was to merge the C30's new edgy styling & sporty handling with Volvo's brand mantras of quality & safety, into a simple intuitive expressions of driving fun. The print campaign ran as billboards, newspaper and metro ads in the trendsetting cities of New York, Chicago, Los Angeles, Seattle and San Francisco.
