Shards O'glass
TV Campaign Identity
For decades "Big Tobacco" advertised that smoking was "safe" and was non-addictive.

To highlight the absurdity of such propaganda, a campaign identity was designed for a series of fictitious television ads. The ad spots featured Shards O'glass as a company advertising it's broken glass frozen treats as fun and completely safe for consumption.


You may also like

Fenway to the Runway
Truth
Roxbury Technology
Logos
Red Hot Stomp Jazz at Lincoln Center
Pergo Flooring
The Men's Soap Shop
The Ritz Theatre & Museum
Volvo C30
Harvard Medical School Office for Diversity & Community
Back to Top