Shards O'glass
TV Campaign Identity
For decades "Big Tobacco" advertised that smoking was "safe" and was non-addictive.

To highlight the absurdity of such propaganda, a campaign identity was designed for a series of fictitious television ads. The ad spots featured Shards O'glass as a company advertising it's broken glass frozen treats as fun and completely safe for consumption.

You may also like

iCreate Arts Education Initiative
Why It Matters
Red Hot Stomp Jazz at Lincoln Center
Volvo C30
Whiten Up!
Bring Your Own Bag/Bottle
Roxbury Technology
The Men's Soap Shop
Back to Top